Mobile Geotargeting to Become More Prevalent this Year
Because smartphones are the norm for most consumers, marketers are excited by the prospect of incorporating location-based data to target consumers on the go.
According to a February report from Econsultancy, 27% of companies worldwide plan to implement location-based marketing strategies this year.
Restaurants, retail, & travel lead the mobile geotargeting industries.
These campaigns use real-time location data to deliver specific messages to users based on their proximity to a particular location. Users are often targeted based on their distance from a location they frequently visit.
As marketers gain better insight into how to utilize this data, geotargeted campaigns are likely to be implemented more frequently.
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