Mobile Geotargeting to Become More Prevalent this Year

Because smartphones are the norm for most consumers, marketers are excited by the prospect of incorporating location-based data to target consumers on the go.

According to a February report from Econsultancy, 27% of companies worldwide plan to implement location-based marketing strategies this year.

Restaurants, retail, & travel lead the mobile geotargeting industries.

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These campaigns use real-time location data to deliver specific messages to users based on their proximity to a particular location. Users are often targeted based on their distance from a location they frequently visit.

As marketers gain better insight into how to utilize this data, geotargeted campaigns are likely to be implemented more frequently.

Click here to read the full articlehttp://www.emarketer.com/Article/Real-Time-Location-Data-Gets-Bigger-Slice-of-Mobile-Targeting/1009675 

  1. slic3oflif3 reblogged this from mindsharesocial and added:
    Phone GPS disabled muahaaa
  2. mindsharesocial posted this

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